I'm a frontend engineer. Seven years building production web products across healthtech, telecom and SaaS — and I build Sell Bio on the side. Everything published on this blog is mine.
Where this comes from
At Hubtype I led the development of a visual editor for conversational flows used by enterprise clients — the same shape of problem Sell Bio solves, one category over. Before that I was CTO at a digital agency, leading a team of six across more than fifteen projects. Today I'm a frontend engineer at Claap. Sell Bio is part of the Lanzadera accelerator cohort.
Why I write this
There are 238 articles on this site across seven languages, and teaching is not new either: for six years I ran Doni Spot, publishing more than ninety web development tutorials. What's different here is that I also build the tool the guides describe. When one says a pattern works, it is because it was built, shipped and watched — not because it reads well.
What I write about
- Bio links
- Conversion funnels
- Lead qualification
- Quiz funnels
- Conditional logic
- Landing page design
Recent articles
- How to Build a Coaching Lead ScorecardSeptember 8, 2026
- CRM for Coaches: What You Actually NeedSeptember 8, 2026
- What to Say When a Coaching Lead Asks the PriceAugust 14, 2026
- Lead Follow-Up for Coaches: A Simple SystemAugust 14, 2026
- How to Create a Linktree for Instagram: Step-by-Step (2026)August 4, 2026
- Stan Store Pricing 2026: Plans, Costs & AlternativesAugust 4, 2026