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Conditional Logic

Your bio link that shows different content to different people

Stop sending everyone to the same static page. With Sell Bio's conditional logic, each visitor sees the message, offer, or path that fits them best — based on their own answers.

Create my linkSee how it works
A creator setting up smart routing for their bio link visitors
LLucía · Photography
Growth · The journey you set up

How would you like to learn?

Select an option to try it

At my own pace
Your next step

Photography guide

Learn about light, framing and composition at your own pace.

Interactive demo · fictional data. No data is sent or payments taken.

Stop sending everyone to the same page. Conditional logic lets one bio link greet each visitor with the path that fits them.

  1. How would you like to learn?
  2. With personal help
  3. A 1:1 session with Lucía

See it in action

Watch one question route a visitor

A visitor answers, the branch fires, and they see the exact offer that fits — then land in your CRM already qualified.

How a flow works

Different visitors. Different needs. A page that listens.

A flow is a series of screens that guides your visitor. Show everyone the same steps, or change the path based on their answer.

The journey you set up

Help me take better photos
How would you like to learn?

Creator: steps in order. Growth: different paths based on answers.

What your visitor sees

Lucía · Photography

Take photos you want to share.

Same starting point. A different next step.

Interactive example for a photographer. No data is sent and no bookings are made.

How conditional logic personalizes your bio link

Conditional logic in a bio link is a rule that changes what a visitor sees based on their answer. Instead of showing everyone the same page, you set up if/then paths: pick one option and you get one experience; pick another and you get a different one.

This turns a static list of links into a guided funnel. The visitor answers a simple question and your page responds — showing the right offer, resource, or form for their profile, and quietly sorting them into the right audience segment.

With Sell Bio, you build these branches in a visual editor with no code. Each path can lead to a different message, link, email capture, or checkout — so one bio link can serve coaches, buyers, and browsers without any of them feeling lost.

The result is personalization at scale without extra work. You set the rules once, and from then on every visitor is quietly guided to the most relevant next step — the same way a good salesperson would ask a question and adapt, except it happens automatically for everyone who lands on your link.

A conditional logic example with a fallback path

Configuration example

A consultant asks whether the visitor wants to learn independently or work with personal support. The first answer leads to a guide; the second, to session information. Define a general destination for answers that match no rule, so visitors never reach a dead end.

Explore the practical guideConditional Logic for Bio Links: A Practical Guide

Before publishing

  • Connect each rule to a specific answer and destination. Check overlapping conditions and which takes priority.
  • Test every path, including the fallback. Go back and change the answer to check that steps from the previous branch do not remain.

What is conditional logic in a bio link?

Without conditional logic

Static bio link

  • Everyone sees the same links
  • No questions or segmentation
  • The visitor has to figure it out alone
  • No email capture
  • No data about your audience

With Sell Bio conditional logic

Smart funnels

  • Each visitor sees content for their profile
  • Questions guide to the right destination
  • Automatic segmentation by answer
  • Capture emails with relevant context
  • Analytics on which paths work best

How conditional logic works in Sell Bio

Define your branches

Create a question and set up different paths based on each possible answer. No code required.

Visitor answers a question

When someone clicks your bio link, they see a simple question. Their answer determines everything that happens next.

Show the right content

Based on their answer, the visitor sees a different page, offer, form, or external link. Automatically.

Measure and optimize

See which paths get the most clicks, where visitors drop off, and which questions convert best.

One link that adapts to every visitor

Set simple if / then rules

Point each answer to what should happen next: if a visitor picks a specific option, show them a specific page, offer, or form. No code and no complexity — just clear rules you can change any time.

Segment your audience automatically

As visitors answer, they're sorted into segments — high intent, nurture, or just browsing — with no manual tagging. You learn who your audience is and can follow up with each group differently.

Chain questions into deeper paths

One answer can open the next question, and the next, so a two- or three-level flow narrows down exactly what each visitor needs. A few simple choices lead to a precisely matched offer — without ever feeling like a long form.

Bio · Creator · Growth

Which plan includes this feature

Start with the page you need today, then move up when the journey needs more steps, automation or analysis.

Bio

€4/month

Not included

1 page, 30 templates and the essentials for bringing your content together.

Creator

€12/month

Not included

Add linear flows, forms, CRM, products and AI assistance.

Growth

€99/month

Included

Add conditional paths, automation, campaigns and advanced analytics.

Compare every plan

Frequently asked questions

What is conditional logic in a bio link?

Conditional logic in a bio link means the content each visitor sees changes based on their answers. Instead of a static page with all your links, you create an interactive flow: the visitor answers one or several questions and, based on their answers, sees a different page, offer, or form. It's the difference between a shop window and a salesperson who asks what you need.

Do I need to know how to code to use Sell Bio's conditional logic?

No. Sell Bio has a visual builder that requires no code. You define the questions, possible answers, and destination for each path with a drag-and-drop interface. Most users create their first conditional flow in under 30 minutes.

How is Sell Bio's conditional logic different from a simple link tree?

A link tree shows all links and the visitor chooses. Sell Bio's conditional logic actively guides the visitor with questions, captures their answer, and decides what to show them next — including email capture, personalized messages, and different links based on profile. It's a funnel, not a menu.

Can I use conditional logic with multiple levels of questions?

Yes. You can build flows with multiple layers: the answer to question 1 determines which question appears in step 2, and so on. This lets you create highly personalized experiences with just 3-4 visible steps for the visitor.

Is conditional logic the same as a quiz funnel?

They're closely related. Conditional logic is the underlying rule — 'if this answer, then that content.' A quiz funnel is a multi-screen experience built on those rules. In Sell Bio you can use simple conditional branches or chain them into a full quiz funnel.

What can each branch lead to?

Any next step you choose: a different page or message, an external link, a lead capture form, a specific offer, or the native checkout. Each answer can send the visitor somewhere completely different.

Will conditional logic slow down my bio link?

No. Visitors only see one step at a time, and each loads instantly. The branching happens as they answer, keeping the experience fast and mobile-friendly.

Can I try conditional logic for free?

Yes. You can build and publish a branching flow without any upfront cost, then refine each path based on what your analytics show.

Add conditional logic to your bio link today

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