Last updated: March 2026
SellB.io vs Shorby: Which Tool Actually Converts?
TL;DR
Shorby excels at sending Instagram traffic straight to your WhatsApp or Messenger with one tap. SellB.io lets you build interactive funnels, qualify leads with questions, and capture emails before visitors reach their destination. Two tools with very different philosophies.
Feature comparison
| Feature | SellB.io | Shorby |
|---|---|---|
| Interactive multi-step funnels | ||
| Conditional logic / branching | ||
| Lead capture forms | ||
| Messenger / WhatsApp quick-links | ||
| Link shortening | ||
| Built-in analytics | All plans | Rocket+ |
| Custom domain | Pro | Rocket |
| No-code builder | ||
| Bio link page | ||
| RSS / blog auto-feed | ||
| Free tier | 14-day trial | |
| Starting price | €12.99/mo | $9/mo |
What Shorby does well
Shorby was built with one clear purpose: letting businesses turn their Instagram bio into an instant messaging hub. If you run a restaurant, a clinic, or a local shop and your entire acquisition model relies on people messaging you on WhatsApp, Shorby solves that problem elegantly.
Its link shortener module and the ability to display an automatic RSS feed also make it appealing for bloggers and media publishers who want their latest posts to appear automatically on their bio page.
Where SellB.io goes further
The fundamental issue with Shorby — and any tool that simply redirects visitors — is that it treats bio traffic as a passive flow: the visitor arrives, sees the buttons, and picks one. There's no qualification, no personalization, no data capture.
SellB.io inverts that logic. Instead of showing static buttons, it creates an interactive experience: the visitor answers questions ("Are you new here or already a customer?", "What's your budget?", "What type of service do you need?") and the system presents the most relevant content, link, or WhatsApp button for their profile.
The result is that when someone reaches your WhatsApp through SellB.io, they've already gone through a qualification process. You know what type of client they are, what they need, and what budget they have. The sales conversation starts with a huge advantage.
Lead capture: the critical difference
Shorby has no built-in lead capture forms. Its job is to redirect, not capture. SellB.io, on the other hand, lets you embed an email form inside the flow — at the exact moment the visitor is most engaged, right before you reveal the content or link they came looking for.
This difference is critical for any business that uses email marketing. With Shorby, Instagram traffic goes straight to WhatsApp or an external URL. With SellB.io, that same traffic can become email subscribers before continuing on their journey.
Pricing compared
Shorby has no free plan. Its entry plan (Rocket) costs $9/mo and includes basic bio link and messaging features. SellB.io starts at €12.99/mo with interactive funnels included from day one. For advanced features, Shorby Pro ($19/mo) competes with SellB.io Pro (€39.99/mo), though the capabilities of each are very different.
| Plan | SellB.io | Shorby |
|---|---|---|
| Free | 14-day trial | — |
| Starter / Lite | €12.99/mo | $9/mo (Rocket) |
| Pro | €39.99/mo | $19/mo (Pro) |
| Agency / Scale | — | $49/mo (Agency) |
Pricing is approximate. Check official sites for current rates.
Can you use SellB.io and Shorby together?
Technically yes, though in practice they serve heavily overlapping purposes. If you're already using Shorby and want to add lead qualification and email capture to your bio link strategy, SellB.io can replace Shorby entirely — including the messaging buttons — within a more sophisticated flow.
Which one is right for you?
Choose SellB.io if…
- You want to qualify leads before they reach your chat
- You need to capture emails from your bio link
- You offer services where client fit matters
- You want to show different content based on who's visiting
- Your bio link needs to replace a full landing page
- You want to consolidate form builder + bio link into one tool
Choose Shorby if…
- Your business model relies entirely on WhatsApp or Messenger support
- You need a quick one-tap messaging contact button
- You want to auto-display your latest blog or RSS posts
- You only need a basic link shortener
- You run a local business with chat-only customer acquisition
Frequently asked questions
What is the main difference between SellB.io and Shorby?
Shorby specializes in redirecting visitors to instant messaging channels and link shortening. SellB.io creates interactive funnels with conditional logic where visitors answer questions and are guided to the right destination, capturing their email along the way. They have fundamentally different philosophies.
Does Shorby have a free plan?
No. Shorby doesn't offer a permanent free plan — its cheapest plan (Rocket) is $9/mo. SellB.io also has no permanent free tier, but offers a 14-day trial with all features included, no credit card required.
Who is Shorby better for than SellB.io?
Shorby is ideal for businesses heavily focused on customer service via messaging (WhatsApp Business, Messenger) that need a quick-contact button. If your primary strategy is driving Instagram traffic straight to a WhatsApp chat with no intermediate steps, Shorby serves that goal well.
Can SellB.io also link to WhatsApp and messaging?
Yes. SellB.io lets you include WhatsApp, Telegram, and other messaging buttons within your flows. The difference is those buttons appear after a visitor has gone through the qualification process — meaning when they reach your WhatsApp, they're already pre-qualified.
Bottom line
Shorby focuses on link retargeting and messaging app deep links. Sell Bio focuses on interactive funnels with conditional logic. If you want to qualify visitors before sending them anywhere, Sell Bio offers a fundamentally different approach.
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