Last updated: March 2026
SellB.io vs Stan Store: Funnel First or Store First?
TL;DR
Stan Store sells. SellB.io qualifies before selling. If you have a diverse audience that needs to be segmented before reaching the right product, SellB.io and Stan Store complement each other perfectly. If you just need a clean storefront in your bio, Stan Store works well on its own.
Feature comparison
| Feature | SellB.io | Stan Store |
|---|---|---|
| Interactive multi-step funnels | ||
| Conditional logic / branching | ||
| Lead capture & email collection | ||
| Bio link profile page | ||
| Sell digital products | Roadmap | |
| Sell courses & memberships | Roadmap | |
| Booking / 1:1 sessions | ||
| Visitor segmentation by answers | ||
| Built-in analytics | ||
| No-code builder | ||
| Transaction fees | none | none |
| Starting price | €12.99/mo | Free / $29/mo |
What Stan Store does well
Stan Store was built with one clear premise: remove all friction between a creator and their revenue. In minutes you have a storefront to sell courses, memberships, digital downloads, 1:1 sessions, and affiliate links — all with no additional transaction fees on paid plans. Its interface is clean, its checkout is optimized, and the "all-in-one for creators" positioning is genuinely solid for anyone selling products.
Stan Store also functions as a bio link: a public page with your offer that you can put in your Instagram, TikTok, or YouTube bio. For a creator with an already engaged audience who just wants visitors to go directly to the catalog, it's an efficient solution.
Stan Store's limitation: every visitor lands in the same place
The problem with any static storefront — Stan Store, Gumroad, Payhip — is that it treats every visitor identically. A fitness coach with 50,000 followers has people in their audience with completely different goals: lose weight, build muscle, improve athletic performance, learn nutrition. Sending them all to the same catalog means each person has to hunt for the relevant product, which increases friction and reduces conversion.
SellB.io solves this with conditional flows: the visitor answers 2-3 questions about their goal, and the flow automatically routes them to the most relevant product, email offer, or booking page. Each visitor gets a personalized experience, not a generic storefront.
Two tools that complement each other
The most powerful combination for many creators isn't choosing one or the other — it's using both. SellB.io handles the first contact: the visitor arrives from Instagram, answers questions about their profile and goals, and based on their answers lands on the most relevant section of your Stan Store. Stan Store closes the sale.
This architecture — qualification funnel + optimized storefront — tends to produce significantly better conversion rates than a store alone, because each visitor arrives at the most suitable product rather than a generic page where they have to orient themselves.
Pricing compared
Stan Store Creator is $29/mo with no transaction fees. SellB.io Pro is €39.99/mo. Together, you're around $50/mo — comparable to all-in-one platforms like Kajabi or Podia, but with more control over each layer: your funnel and your store are independently optimized.
| Plan | SellB.io | Stan Store |
|---|---|---|
| Free | 14-day trial | Limited (5% transaction fee) |
| Starter | €12.99/mo | — |
| Pro / Creator | €39.99/mo | $29/mo |
Pricing is approximate. Check official sites for current rates.
Which one is right for you?
Choose SellB.io if…
- You have a diverse audience that needs segmentation before buying
- You want to qualify leads before showing your offer or price
- You capture emails as a step before the sale
- You offer services (coaching, consulting) where client fit matters
- You need to route each visitor to a different product based on their answers
- Your primary goal is leads, not direct sales yet
Choose Stan Store if…
- You sell courses, memberships, or digital downloads directly
- Your audience is already engaged and knows what they want
- You want a storefront with no transaction fees
- You need native checkout without extra configuration
- You're pairing it with SellB.io as a pre-qualification step
The winning combination
SellB.io as bio link → qualification flow → Stan Store with the right product. The visitor arrives already segmented, the checkout is already tailored for them. Better experience, better conversion.
Frequently asked questions
What is the difference between SellB.io and Stan Store?
Stan Store is a digital product storefront optimized for creators selling courses, memberships, and downloads. SellB.io is an interactive funnel builder that qualifies visitors before they reach the offer. They serve different primary purposes and complement each other well.
Can SellB.io replace Stan Store?
For direct digital product and course sales, Stan Store is better equipped. Where SellB.io is superior is in pre-qualification: conditional flows that segment your audience before showing the offer. For many creators, using them together is the optimal strategy.
Can SellB.io and Stan Store be used together?
Yes. A common architecture: SellB.io as bio link → visitor completes a qualification flow → lands on Stan Store with the most relevant product for them. Each tool does what it does best.
Which is cheaper, SellB.io or Stan Store?
SellB.io Pro is €39.99/mo. Stan Store Creator is $29/mo. Together they're around $50/mo, which is competitive against all-in-one platforms. SellB.io also has a Starter plan at €12.99/mo if you only need basic capture features.
Bottom line
Stan Store is built for creators selling digital products directly. Sell Bio is built for qualifying leads before the sale. If you need conditional logic to route different visitors to different offers based on their answers, Sell Bio gives you that flexibility.
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