Know which enquiry is worth your morning
Everyone who answers your qualifying questions gets scored the moment they finish — hot, warm, or cold — so the person ready to start this week never sits behind the one who is just browsing.
Scored by AI, in real time
Jordan M.
Ready to start this week
Alex R.
Exploring options for Q4
Sam T.
Just curious for now
Every lead, scored by AI — you know who to call today and who can wait.
Every visitor, scored the moment they answer
What the scoring actually reads
Interest arrives in a hurry and all of it looks identical in a list. Someone with a budget and a start date reads exactly like someone killing ten minutes, until you open both and find out.
The AI reads the answers each person gave — goal, budget, timeline, whatever you decided to ask — and assigns an intent score as they finish. Not keyword matching: it weighs what the answers mean together, so "in three months" next to a real budget scores differently from "in three months" next to no budget at all.
It will also write the questions. Describe the client you want and it drafts a short scorecard designed to surface the signals that actually separate a buyer from a browser for your offer.
Every scored lead lands in your CRM with its answers attached, so when you do open one you already know what they said and why it scored the way it did.
Reading every enquiry, or reading the ones that matter
Sorting by hand
Every enquiry looks the same
- Nothing tells them apart until you have read each one
- You choose who to call by scrolling a list
- Someone ready to start can sit for hours unnoticed
- You guess at what to ask, then guess at what the answers meant
- "Ready" means something different every time you decide it
With AI scoring
Scored the moment they finish
- Each one arrives already marked hot, warm or cold
- The AI drafts the qualifying questions for you
- High intent can route straight to your calendar
- The score comes with the answers that produced it
- The same standard applied to everyone, every time
How it works
Describe who you want
Tell it the client you are trying to reach and it drafts the scorecard — or write your own questions if you would rather.
They answer, in their own words
Someone lands on your link and answers a handful of short questions. It takes them under a minute.
The AI scores the intent
It reads the answers together and scores each person hot, warm or cold the moment they finish.
You open the right one first
Hot enquiries can route straight to your calendar; the rest wait in your CRM with their answers, ready when you are.
Scoring that works before you even see the lead
AI drafts the qualifying questions
Describe what a good-fit lead looks like, and the AI proposes a short scorecard — the questions that actually separate ready-to-buy visitors from casual browsers, without you writing a single one from scratch.
AI drafts the scorecard
What's your timeline to get started?
Every answer updates the score in real time
There's no batch processing or end-of-day review. The moment a visitor finishes answering, their intent score is set and visible in your dashboard.
Updated the moment they answer
86% intent
Hot leads can skip straight to booking
Route visitors scored as high-intent directly to your calendar, while warm and cold leads land in your CRM for a follow-up sequence instead of a phone call.
Hot leads skip straight to your calendar
Who scores their leads this way
Frequently asked questions
How does AI lead scoring work?
The AI reads the answers someone gives to your qualifying questions and assigns an intent score — hot, warm or cold — weighing signals like stated budget, timeline and how well their goal matches what you offer. It reads the answers together rather than matching keywords, so the same timeline scores differently depending on what sits next to it.
Do I have to write my own scoring questions?
No. You can write your own, or describe what a good-fit lead looks like and let the AI draft a short scorecard quiz for you. You can always edit the questions afterward.
What does a "hot" lead actually mean?
It means the AI detected strong buying signals in that visitor's answers — for example, a clear budget, an urgent timeline, or a goal that matches your offer directly. Hot leads are the ones worth calling first.
Can hot leads skip straight to booking a call?
Yes. You can route high-intent visitors directly to your calendar link, while warm and cold leads are saved in your CRM for a different follow-up sequence instead.
Is there a limit to how many leads the AI can score?
Scoring runs on the same AI credit pool as the rest of Sell Bio's AI features. Starter includes 100 AI credits/month, Pro includes 1,000/month, and Agency includes 5,000/month shared across all client workspaces.
Can I see why a lead got a specific score?
Yes — each scored lead in your CRM shows the answers behind the score, so you're never guessing at the reasoning.
Does AI scoring replace conditional logic?
They work together. Conditional logic decides what a visitor sees next based on their answer; AI scoring adds an intent score on top, so you know not just where a visitor went, but how likely they are to buy.
Can I try AI lead scoring for free?
Yes. The Free plan doesn't include AI scoring, but every paid plan's 14-day trial does — enough time to build a scorecard and see real leads scored before you commit.
Let AI tell you who to call first
14-day free trial. No credit card required.