Sell Bio vs LTK: Affiliate Network or Funnel Builder?
TL;DR
LTK monetizes recommendations ofother brands' products. Sell Bio monetizes what you sell yourself, with lead capture, conditional logic, and native checkout. If you're a fashion, beauty, or lifestyle creator earning affiliate commission, LTK is purpose-built for that. If you're selling your own coaching, courses, or services, Sell Bio is the closer fit — and the two work well side by side.
Last updated: July 2026
What brings you here today?
A funnel, not just a shoppable feed
LTK turns your recommendations into affiliate sales. Sell Bio turns your bio link into a funnel that qualifies visitors and checks them out directly — no retailer redirect required.
Quiz & conditional logic
Ask a question and route each visitor to the offer that fits them.
Lead capture
Turn visitors into an email list you actually own.
Native checkout
Sell right in your bio — 0% commission on Pro.
One bio link that sells
Native checkout, not just affiliate redirects
Quiz & conditional logic
Segment every visitor
Lead capture
Grow a list you own
Native checkout
0% platform fees
Who owns the customer?
LTK costs a creator nothing, so this isn't about price. It's about what you're left holding after the sale.
Affiliate link
€18
…minus LTK's undisclosed share of it
Who gets the buyer
The retailer
Your own product
€120
Your price, your margin
Who gets the buyer
You — name and email
Commission is set by each retailer — LTK publishes a 10–25% range. LTK keeps a cut of that, but doesn't publish how much, so this models the retailer's rate only. Selling your own product through Sell Bio Pro carries a 0% selling fee.
Feature comparison
| Feature | Sell Bio | LTK |
|---|---|---|
| Interactive multi-step funnels | ||
| Conditional logic / branching | ||
| Lead capture & email collection | ||
| Bio link / shoppable profile page | ||
| Affiliate shopping network (retailer commissions) | ||
| Native checkout (sell your own products/services) | ||
| Sell your own digital products or courses | ||
| Visitor segmentation by answers | ||
| Built-in analytics | ||
| Open to anyone, no approval needed | ||
| Consumer-facing discovery app | ||
| Starting price | $29/mo | Free — commission on sales |
What LTK does well
LTK (formerly LikeToKnowIt) built one of the largest creator affiliate networks in fashion, beauty, and lifestyle. Creators tag products from partner retailers directly in their photos and videos; when a follower buys through the LTK app or a tagged link, the creator earns a commission. LTK also runs its own consumer-facing shopping app, which gives creators discovery traffic they wouldn't get from a bio link alone.
For a creator whose main revenue is recommending other brands' products, that combination — retailer network plus a shopping audience already primed to buy — is hard to replicate with a general-purpose bio link tool, and Sell Bio doesn't try to.
Where LTK stops: your own products and services
LTK is built around one flow: tag a retail product, earn a commission when it sells. It has no native checkout for products you sell yourself, no lead capture forms, and no way to ask a visitor a question and route them somewhere different based on the answer. If your revenue comes from coaching, courses, consulting, or your own digital products — not affiliate commission on other brands — LTK simply isn't built for that job.
Sell Bio fills exactly that gap with conditional flows and native checkout: a visitor answers a couple of questions, gets routed to the offer that fits them, and can pay you directly inside the flow — no retailer, no commission split, no redirect to someone else's store.
Two different revenue streams, often run together
These tools aren't really competing for the same job. LTK monetizes product recommendations; Sell Bio monetizes what you sell directly. Plenty of creators run both: LTK tagged links for the affiliate side of their content, and a Sell Bio bio link that routes the same audience toward their own coaching, course, or booking page.
The practical split is simple: if a follower wants to buy the outfit you're wearing, that's LTK's job. If a follower wants to work with you directly, that's where Sell Bio's funnel takes over.
Pricing compared
LTK charges creators no monthly fee — instead it keeps a share of the commission on every sale made through the platform, and creators must apply and be accepted (roughly 5K followers and a regular posting cadence) before they can tag products. Sell Bio charges a flat monthly fee from $29/mo with a 0% selling fee on Pro, and anyone can start today without approval.
| Plan | Sell Bio | LTK |
|---|---|---|
| Free / entry | Free plan, no card required | Free to apply — approval required |
| Starter | $29/mo | — |
| Pro | $99/mo, 0% selling fee | No fee — commission per sale instead |
Pricing is approximate. Check official sites for current rates. LTK does not publish a fixed price list — its model is commission-based and requires creator approval.
Which one is right for you?
Choose Sell Bio if…
- You sell your own products, services, coaching, or courses
- You want native checkout without redirecting to a retailer
- You need to capture leads or emails before the sale
- You want to route different visitors to different offers
- You don't want to apply or meet a follower threshold to get started
- Your revenue doesn't come from affiliate commission
Choose LTK if…
- Your main revenue is affiliate commission on retail products
- You're in fashion, beauty, home, or lifestyle content
- You want access to LTK's own shopping app audience
- You're comfortable applying and meeting its creator criteria
- You're pairing it with Sell Bio for your own offers
The winning combination
LTK for tagging the products you recommend, Sell Bio as the bio link that routes the same audience toward your own coaching, courses, or bookings. One tool covers affiliate income, the other covers direct revenue — together they cover more of what a creator actually monetizes.
Frequently asked questions
What is the difference between Sell Bio and LTK?
LTK is an affiliate shopping network — creators earn commission tagging retail products. Sell Bio is a funnel builder with lead capture and native checkout for what you sell yourself. They monetize different things and don't compete directly.
Can Sell Bio replace LTK?
Not for affiliate shopping — that requires LTK's retailer network and app audience. Sell Bio is the better fit once you're selling your own products, services, or bookings and need qualification, conditional logic, or direct checkout.
Can Sell Bio and LTK be used together?
Yes — many creators use LTK for affiliate-tagged recommendations and Sell Bio as the bio link that funnels the same audience toward their own coaching, courses, or products.
Do I need to apply to use Sell Bio, like LTK?
No. Sell Bio is self-serve with no application or follower minimum — you sign up and your bio link is live immediately. LTK requires creators to apply and be approved before joining its affiliate network.
Bottom line
LTK is built for creators monetizing recommendations of other brands' products through affiliate commission. Sell Bio is built for creators selling their own products, services, or bookings, with lead capture, conditional logic, and native checkout. If your revenue is affiliate-based, LTK is purpose-built for that. If you're selling directly, Sell Bio is the closer fit.
The features that make it work
Everything on this page runs on Sell Bio's core building blocks.
Quiz Funnels
Guide each visitor with a short, multi-screen quiz.
Conditional Logic
Show different content based on each answer.
Lead Capture
Turn visitors into an email list you own.
AI Lead Scoring
Every answer scored — hot, warm or cold.
CRM
Leads arrive organised, scored and ready to work.
Native Checkout
Sell in your bio — 0% commission on Pro.
Analytics
See what converts, from first view to sale.
Try Sell Bio free for 14 days
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